With competition from the "big three" automakers advancing on Jeep's four-wheel-drive market, Willys management decided that a new and more advanced vehicle was needed. The Wagoneer made its debut seven years before Land Rover launched its Range Rover in Great Britain, 18 years before Land Rover introduced a 4-door version, and 24 years before that marque appeared in the US. The Jeep Wagoneer evolved to create the luxury 4x4 market segment starting with the 1966 Super Wagoneer model.
Initially briefly available with the choice of rigid or independent front suspension, and optional rear-wheel drive only, the 4WD Wagoneer stayed in production for 29 model years (1963–1991) with an almost unchanged body structure, making it the third longest-produced single generation car in U.S. Described when it was introduced as a station wagon body style, the innovative concept by industrial designer Brooks Stevens over time pioneered the luxury "sport utility vehicle" (SUV). The Jeep Wagoneer is a luxury 4x4 produced and marketed under Jeep under successive automakers from 1962 to 1991.
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